AI Slop is F*cking Up Your Business

We might just need to prepare for the Butlerian Jihad as presaged by the book Dune.

Why is Google Search Useless Now?

Google Search is useless now because of the careless use of AI to mass produce Search Engine Optimization (SEO) content devoid of substance and offers no value whatsoever to the reader.

These SEO content articles are overly stuffed with keywords so that they may rank on Google SERPs, most often in a grotesque manner similar to putting together a Frankenstein amalgamation of parts that do not belong together.

And when you read these articles, oh boy. You won’t learn anything. Just a bunch of garble that looks like it is making sense and should be making sense, but would be nigh impossible to make sense of in actuality. A word vomit pretending to be something actually informational.

Mass-produced AI slop articles are polluting our Google Searches, and it’s because of CEOs prioritizing short-term profits over long-term customer satisfaction.

The Enshittification of Content

Have you recently noticed the enshittification of just about everything? Everything seems to have downgraded in terms of quality:

• The movies are bland and full of unnecessary DEI
• Fast Food has become exorbitant in price yet tastes like cardboard
• Previously good paid streaming subscriptions such as Disney+ (with their value proposition literally being “ad-free” shows) now reintroducing ads even in their paid tier.

And so much more: Prices are rising, jobs are dwindling, human interactions have become obsolete, and everything has become laden with “AI” now.

It seems like this “AI-first” or should I say “Profits-first” has brought the downfall of huge corporations such as Duolingo. Recently, the company made mass lay-offs in favor of transitioning to AI.

Such decision was purportedly made so that Duolingo could scale much faster and produce more content for their consumers albeit at the expense of some quality in the interim.

There is something fundamentally dystopian with the idea of AI teaching humans how to communicate with other humans. Language is inherently human and what makes us different from other species.

A machine cannot fully emulate the world view or culture that a language contains, and the vast nuances and amalgamations of the evolving language that can only be taught in a descriptive and not a prescriptive manner.

We choose when to follow and when to break certain language rules. A machine will not be able to tell these intricate details. Yet Duolingo forged on with their “AI-first” strategy instead of being a “consumer-first” strategy and now their PR department is hard at work trying to undo the mess.

You know what else is human? The ability to contextualize. To create logical connections between seemingly tangential scenarios. AI attempts to mimic this but fails horribly, instead resorting to contrived antithetical sentence structures (further on this topic on my next blog article).

The Common Misconception: AI-Written Articles are Good for Business

So this might be the logic: If I fire all my human writers, and get AI to write articles for my website instead, I’d save lots of dollars by having articles produced at a fraction of the price, and at the same time produce these articles at an exponential rate that a human could never hope to achieve.

The logic works out, but your customers are not stupid. They know when something is AI-written or not. And as someone has so eloquently put it:

“Why would I bother to read something someone couldn’t be bothered to write?“

Cutting corners does not look good for your business. People can see how sincere and passionate you are in your product by just having a quick glance at your website.

If real people, real experts took their time of day to provide and write an article for your website that is actually useful—

rather than just feeding a generic prompt into an LLM machine in the hopes of hooking in some stray readers that with some luck convert into buying—

then your consumers would be able to tell that your product was made with the intentionality of a human, and not just another run-of-the-mill AI Slop.

Postface

If you want real people who are in the legal, SaaS, and crypto niche (we hope to expand this list in the near future) writing human-written articles, then you found the right place. We are still in the middle of properly launching our website but please stay tuned!